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Effective Advertising

reaching outEffective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers’ attentions and entice them to use your product.

Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business.

Advertising is communication intended to inform, educate, persuade, and remind individuals of your product or businesses.

Advertising must work with other marketing tools and business elements to be successful.

Advertising must be interruptive — that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad.

Advertising must also be credible, unique, and memorable in order to work.

Finally, for any advertising campaign, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.

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